The 2018 United Way of Fort McMurray Campaign is now underway.
The organization was at the Heritage Shipyard on Friday where they started this year’s donation drive – announcing this year’s goal at $5 million.
Community Campaign Chair Ken Sandmoen tells Mix News they believe this is a realistic goal.
He says, unfortunately, there’s a big gap between the target and need.
“The need is definitely over $6 million so the gap is somewhat substantial but we have a lot of people working on a lot of different things to try and make sure we close that gap.”
This goal is down from the $7.1 million they set last year. United Way wasn’t able to collect the money, however, they did receive enough to meet the need of the community.
The funds will be used to help cover their 27 member agencies. This includes Girls Inc, the Centre of Hope, Local HERO Foundation, and Salvation Army.
“It’s critical to make sure that we meet the needs of all our clients and all the programs that we fund,” said Sandmoen.
United Way is also bringing back their Red Menu Campaign.
Eleven restaurants across Wood Buffalo will be donating some of the proceeds they make off certain meals.
“Try some new foods, try some new restaurants and by doing that you’re going to be helping the United Way and ultimately local love by helping the clients that we need to serve.”
This campaign will run until October 31.
To try and hopefully exceed their goal, United Way is also planning on fundraising outside of their campaign.
The campaign will run until November 17. Donations can be made in person to the United Way or through their website.
Listen: On this edition of Fort McMurray Matters, Community Campaign Chair for @FMWBUnitedWay Ken Sandmoen talks about this year’s campaign and how they hope to reach their goal of $5 million #ymm #rmwb https://t.co/W1H7WN3t5D
— MIX 103.7 News (@Mix1037FMNews) September 7, 2018