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Social Media Campaign Launching to Encourage Youth To Express Views on Improving RMWB

Fort McMurray, AB, Canada / MIX 103.7
Social Media Campaign Launching to Encourage Youth To Express Views on Improving RMWB

A new social media campaign is looking to “champion” youth voices across the community.

YouthVoicesWB is a research project being conducted by ResilienceByDesign Lab at Royal Roads University. The goal of the campaign is to get people between the ages of 14-24 to express their views on how to make the region a better place.

Postdoc Fellow at the ResilienceByDesign Lab Tamara Plush tells Mix News having an informed younger generation can make the region so much stronger.

“We believe communities are more resilient when young people are engaged and involved in the decisions that are being made that affect them and so our campaign is to ask young people what would they make do to make their community better.”

The campaign will start on September 29 and run until October 27. Plush says these dates were chosen to encourage more of today’s youth to get understand and give their two cents on some of the bigger topics heading into the municipal election.

“Let’s take for example transportation, we’ve talked to a lot of the young people and that has been a key issue in how long it takes to get from some of the areas into the city and this is a key issue for young people because if they can’t have good transportation to activities that are happening around town, they can’t engage,” she said. “So that’s an issue that’s really close to young people’s hearts but it needs to be coming from them, that’s when it’s really powerful.”

Plush adds the group has already interviewed each mayoral candidate about their opinion on creating a strong youth voice.

The campaign will officially start at the Rotary Conference with a Youth Rally at the Turf Field House in Shell Place. Over the four weeks the campaign will be running, people can share their views by going to YouthVoicesWB on Facebook, Twitter, Instagram, and YouTube. They can also upload their ideas through their website –

“After the campaign is finished, we plan on doing an analysis to look at the main themes and our hope is that will connect into the municipality and different organizations who will look at those themes and create listening events,” added Plush.

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