So this morning, we where given some interesting news that has made a lot of jaws drop!
today in "Change Your Company Name Immediately" pic.twitter.com/SIrtNbgMge
— Sammy Nickalls (@sammynickalls) October 25, 2017
Encase you didn’t catch that, there was a press release for “a coffee for all mammals,” called Rooffee… like roofies… like the date rape drug!
i feel like, maybe, i dunno, you could have picked a better name? pic.twitter.com/cghePBdCKM
— patrick (@redford) October 25, 2017
According to the email, Rooffee is the product of Agota Jakutyte, co-founder of natural products company Shoo. To say that this caused an up roar is an understatement, people are not liking this at all! Like first of all, coffee for dogs… WHY? and Secondly, the name! Most people assumed it was a viral prank, especially based on there promotional photos, which I also find very uncomfortable!
BUT, the thought of it being a prank made the people of the internet EVEN more mad, because the of the name that was chosen… understandable! But it’s a real thing! The creator of Rooffee came out saying that she did not know what “roofies” were when she created the thing, and to be fair I didn’t think of roofies when I saw the name, I thought it was produced the way the Scooby Doo pronounces things and kind of liked it! But she did say that she will change the name so doesn’t offend anyone, which like good for her, BUT PEOPLE WE ARE MISSING THE POINT HERE… THERE IS COFFEE FOR YOUR DOG! Like this is a real thing!!!!
Imagine the branding mtg:
"Maybe 'Wooffee'? It's at least less similar too…"
"NO! Dogs say 'roof!' It's ROOFFEE. It's f-ing brilliant."
— Charlie Meisch (@meitweet) October 25, 2017
Rooffee is a dumb name, but are there really dog owners who think, "hey, my dog's not hyper or nervous enough, it needs a dose of caffeine"?
— [||||] (@yruadik) October 25, 2017
When I get home tonight, I’m going to Rooffee my do—HEY WAIT NO PUT THE PHONE DOWN DO NOT CALL THE POLICE
— Kevin Cavallaro (@kevmotronic) October 25, 2017
I have said it a number of times, we don’t deserve dogs they are amazing creatures that bring such joy to life, but what really don’t deserve is dogs with the coffee poops!